When a company seeks consumers who are active users of Facebook and Twitter, this is an example of how ________ ________ can be used as a market segmentation strategy.
Fill in the blank(s) with the appropriate word(s).
social media
Social media can be especially effective in market segmentation strategies. By segmenting the market by those who are active on social media, companies can, with minimal financial responsibility, engage and interact personally through individualized social media channels such as Facebook and Twitter with a larger and more diverse consumer base.
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Answer the following statements true (T) or false (F)
1. One of the ways that nonprofit organizations differ from for-profit corporations is their type of stakeholders. 2. One source of nonprofit management literature comes from academics at universities. 3. Nonprofit organizations are less well managed than businesses. 4. The beginning of management as a field of study dates approximately to the late 19th century. 5. Most small businesses fail within the first 2 years of business.
The board of directors of a nonprofit organization is holding a public listening session to associate with others sharing similar interests. The board is attempting to build capacity by ______.
A. developing collaborations B. recruiting additional staff C. looking for ways to reorganize D. assessing organizational performance
. Some of the benefits of deliberate practice are:
a. enhanced ability to store and retrieve information b. the ability to discern the differences between relevant and irrelevant info c. a deeper understanding of complex patterns d. all of these
Thermo Gas, Inc, and Uno Oil Corporation refine and sell gasoline and other petroleum products. To limit the supply of gas on the market and thereby raise prices, Thermo Gas and Uno Oil agree to buy "excess" supplies from dealers and "dispose" of it. This is
a. a deal that neither restrains trade or harms competition. b. a legal restraint of trade. c. a per se violation of the Sherman Act. d. subject to analysis under the rule of reason.