Answer the following statements true (T) or false (F)
1. One of the ways that nonprofit organizations differ from for-profit corporations is their type of stakeholders.
2. One source of nonprofit management literature comes from academics at universities.
3. Nonprofit organizations are less well managed than businesses.
4. The beginning of management as a field of study dates approximately to the late 19th century.
5. Most small businesses fail within the first 2 years of business.
1. True
2. True
3. False
4. True
5. False
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A) high audience selectivity B) low absolute costs C) poor mass-marketing coverage D) fleeting exposure E) high cost per exposure
If a product idea is deemed to have the potential of being profitable in the business analysis stage, then it moves on to the
A. concept testing stage. B. test marketing stage. C. product launch stage. D. product development stage. E. idea screening stage.
Miriam earned her ____ degree from the University of Southern Alabama
A) bachelor's B) Bachelor C) bachelors D) ?Bachelor's
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A) 15%. B) 25%. C) 35%. D) 45%.