Nintendo's major competitors in the video game console industry are Microsoft and Sony
As
Nintendo pondered how to grow its market share, it realized that Microsoft and Sony's
respective gaming consoles were targeted at hardcore gamers who were teenagers or young
adults for the most part and mostly played action games. With this mind, Nintendo decided to
develop a gaming console targeted at players of all ages and preferences, from school-kids to
their grandparents, with motion-controlled sensors to control gameplay, and with a focus on
games that everyone in the family could play. The result was the Nintendo Wii which leads the
market for family-oriented gaming consoles and is a huge hit with casual gamers as much for
its fun quotient as for its lower price compared to its competitors. In developing and marketing
the Wii, Nintendo targeted the ________ opportunity and used the ________ product
development approach.
A) go-to-market; custom applications B) differentiating functionality; low-cost
C) new market segment; innovation focus D) go-to-market; quality attributes
C
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With respect to the "six brand building blocks," ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
A) brand imagery B) brand judgment C) brand resonance D) brand salience E) brand performance
Answer the following statements true (T) or false (F)
1. A managerial task is to set employee performance standards; the achievement of appropriate standards is its own reward. 2. One employee at one moment of truth cannot possibly destroy a guest’s perception of an entire hospitality organization. 3. Managers should reinforce the positive and coach away the negative. 4. Organizations can benefit from thinking of their customers as employees. 5. The most highly developed applications of guestology can be found in the service-environment area.
Demand is forecast for the next five months as 200, 300, 500, 300, 200. The production planner decides to adopt a level strategy, so over the next five months they should produce
A) 200, 300, 500, 300, 200. B) 500, 400, 300, 200, 100. C) 100, 200, 300, 400, 500. D) 300, 300, 300, 300, 300.
The rights and duties of the landlord and the tenant set out in a lease are known as warranties
Indicate whether the statement is true or false