Word-of-mouth marketing by which customers promote a product or service by telling others about it is referred to as
A) affiliate marketing.
B) viral marketing.
C) target marketing.
D) search engine marketing.
B
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McLaughlin describes the intensity of the commitment that two or more nonprofits must make to each other as ______.
A. capacity B. leadership C. integration D. accountability
Accounting on a/an ______ basis takes money earned as well as obligations for expenditures not yet incurred.
A. cash B. credit C. accrual D. multilevel
A Web-Star salesperson is preparing a sales presentation for a British firm that is interested in purchasing Web conferencing software. What is the best advice for the salesperson?
A) Use aggressive sales techniques because British business people appreciate aggressiveness. B) Remind the prospect of the disadvantages of competing Web conferencing products. C) Immediately use first names with the prospect because British business people are informal. D) Focus on objective facts about the Web conferencing product during the sales presentation. E) Call the prospect frequently after the sales presentation to determine if a decision has been made.
To form the future tense, add shall to the verb in the first person (I shall/we shall) and will in all other persons
Indicate whether the statement is true or false