A study by Priya Raghubir and Kim Corfman showed

A. relationships between promotions and attitudes are weak.
B. price promotions may inhibit trial of a brand in certain situations
C. consumers typically possess high brand loyalty.
D. purchase behavior is attributed to an internal incentive.
E. primary reinforcement is the brand, and not the promotional incentive.


Answer: B

Business

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Procedural justice is about the distribution of outcomes.

Answer the following statement true (T) or false (F)

Business

Discuss and exemplify how attitudes and beliefs work in concert.

What will be an ideal response?

Business

_________ were created to guide employers in their efforts to comply with federal laws concerning all employment decisions, and especially the selection process.

A. Equal employment tests B. Selection modules C. Guidance principles D. Employment norms E. Uniform guidelines

Business

Village Bank believed that Spencer and Nadia were partners in an e-business. Spencer and Nadia were not partners. Spencer owned the business as a sole proprietor. Nadia, however, was a close friend of Spencer. When Spencer visited Village Bank in an

effort to obtain a $10,000 loan, Nadia went with him. During the conversation with the banker, Spencer referred to Nadia as "my partner." Village Bank made the business loan believing that Spencer and Nadia were partners. Spencer defaulted on the loan. Village Bank claims that both Spencer and Nadia are liable on the loan. Will Nadia be liable on the loan?

Business