What objectives do marketers have for using trade promotions?
What will be an ideal response?
Manufacturers use trade promotion to persuade the retailer or wholesaler to carry the brand; to persuade the retailer or wholesaler to carry more units than the normal amount; to induce retailers to promote the brand by featuring, display, and price reductions; and to stimulate retailers and their sales clerks to push the product.
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The change in total cost by a one-unit change in output is called the
A) marginal profit. B) marginal revenue. C) marginal demand. D) marginal cost.
When planning new products, managers need not be too concerned about safe design, because it is each consumer's responsibility to decide what products are safe to buy and use.
Answer the following statement true (T) or false (F)
According to Milton Friedman, an executive imposes taxes on shareholders when:
a. He or she uses corporate funds for social causes. b. He or she fails to take all available deductions. c. He or she pays dividends. d. All of the above
Hsu, Inc. sells a single product for $12. Variable costs are $8 per unit and fixed costs total $360,000 at a volume level of 60,000 units. Assuming that fixed costs do not change, Hsu's break-even point would be:
A. 90,000 units. B. 45,000 units. C. 30,000 units. D. negative because the company loses $2 on every unit sold. E. a positive amount other than the specific amounts given.