When planning new products, managers need not be too concerned about safe design, because it is each consumer's responsibility to decide what products are safe to buy and use.
Answer the following statement true (T) or false (F)
False
Real acceptance of the marketing concept prompts managers to screen new products on the basis of how safe they are. Safety is not a casual matter.
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A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are
A. psychographics and demographics. B. lifestyle and motivation. C. word-of-mouth activity and psychographics. D. opinion leadership and word-of-mouth activity. E. personality and lifestyle.
Servant leaders do all of the following except ______.
A. put followers first B. empower followers C. help followers develop full personal capacities D. rely on followers to independently initiate growth
The effective-interest amortization method allocates an amount of bond discount or premium, based on the market interest rate at issuance, to each interest period over the life of the bond
Indicate whether the statement is true or false
For which of the following services does successful service delivery depend on consumers having a moderate level of participation by providing information, effort or physical possessions?
A. A weight-reduction program B. Airline travel C. A haircut D. Marriage counseling E. A symphony concert