The basic notion of producing more good than harm is the essence of the principle of _____
a. efficacy
b. utility
c. balance
d. morality
b
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According to the elaboration likelihood model of attitude change, when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver, it is referred to as the
a. objective route. b. subjective route. c. central route. d. peripheral route.
Tony and Julie describe their newborn, Carson, as happy and cheerful, with regular sleeping and eating habits, and the ability to adapt quickly. Carson has a(n) ____ temperament.
A. easy B. positive C. optimal D. optimistic
Olfaction also plays a subtle role in ____
a. sleeping b. social behavior c. touch sensation d. vestibular sensation
Amyloid plaques are an indicator of Alzheimer's disease, and are best described as ____
a. small deposits of iron and calcium in the brain b. large areas of dead and low density neurons c. deposits of proteins along with clumps of dead neurons d. bundles of twisted neurons that are tangled with each other