Diva Boutique, located in Manhattan, relies on external advertising agencies for its advertising needs, but due to its growing global presence, it is now worried that using external agencies may lead to inconsistency in delivery of its brand image. It also wants to maintain tighter control over its advertising and promotional activities. Which of the following advertising agencies should it adopt?
A. collateral service agency
B. Centralized agency
C. creative boutique
D. buzz marketing agency
E. in-house agency
Answer: E
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