When a customer calls your organization to complain instead of directly visiting, you can assume that the customer expects:

A. courtesy from you.
B. you not to provide a speedy response.
C. you to keep a commitment.
D. you to listen but not act.


C
When a customer calls your organization to complain instead of directly visiting, it is
understood that the customer expects you to keep a commitment. When you make a
commitment to a customer, make sure that you keep it. If you promised to replace a defective
product, do so as soon as possible. Broken commitments foster distrust.

Business

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Which of the following is true of the buying behavior of organizational customers?

A. In organizational buying, the needs of individuals who influence the purchase are not important. B. Purchasing managers and others involved in organizational buying decisions do not expect friendly relationships with suppliers. C. Product reliability is a more important concern for final consumers than for organizational customers. D. Behavioral dimensions like security, status, and a sense of accomplishment affect organizational buying. E. Organizational buyers are solely influenced by economic factors.

Business

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Business