Important factors in choosing a manufacturing location are nearness to customers and vendors and availability and cost of transportation.
Answer the following statement true (T) or false (F)
True
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Firm performance is not just a function of a company’s own actions but must also be understood with relation to the actions of what major external business force?
A. Labor force B. Customers C. The economy D. Competition E. Society
For customized services, such as construction services, customers lack the ability to negotiate a price
Indicate whether the statement is true or false a. True b. False
What are brand ambassadors?
a. salespeople who work on a particular brand, or range of brands b. bloggers who advocate the benefits of branding c. individuals who feel strongly about a brand and recommend it highly to other people d. export agents who make the first approaches to distributors in a foreign market e. the first people to try a new brand
Caltex, a multinational oil company, reduced the number of its suppliers from over 3,000 to 800 by implementing a central catalog for internal purchasing, lowering the per unit prices
Indicate whether the statement is true or false