A feature article is a type of publicity that is generally one typed page of about three hundred words.
Answer the following statement true (T) or false (F)
False
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Marketers often cut the cost of advertising dramatically by using consumers as their creative team. This strategy is known as ________
A) disintermediation B) public relations C) vertical integration D) reintermediation E) crowdsourcing
A ______________________________ is a planning document that presents expected variable and fixed overhead costs at different activity levels
Fill in the blank(s) with correct word
The normal balance of a revenue account is a ____________________
Fill in the blank(s) with correct word
Managers may use the accounting rate of return to evaluate potential investment projects because
A) debt contracts require that a firm maintain certain ratios that are affected by income and long-term asset levels B) it serves as a screening measure to insure that new investments do not affect key financial ratios C) bonuses to managers may be based on accounting income and/or return on assets D) it can be tied to the manager's personal income E) all of these