Compared to other retail formats, the greatest benefit that store shopping offers is
A. the ability to touch and feel the products.
B. easy availability of information for product comparison.
C. personal safety.
D. broader and deeper assortments.
E. availability of detailed information for evaluating a product.
Answer: A
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When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing
A) customer-driven B) customer-driving C) societal D) ambush E) affinity
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________
A) subliminal retention B) selective distortion C) cognitive dissonance D) selective attention E) cognitive inertia
Capacity decisions in the short term are referred to as ______.
A. capacity requirements B. capacity planning C. capacity assessment D. capacity control
How does a McDonald's television ad for a Big Mac meet the three primary objectives of an advertising campaign to inform, persuade and remind?
What will be an ideal response?