Explain data mining, how it takes place, and how it relates to behavioral marketing
Websites install tracking tools on the computers of people who visit their sites. These tools not only collect data on all the websites someone visits, but they also record keystrokes to keep track of whatever information the consumer has entered online. These tools are placed on computers without notice or warning to the consumer. In a process called data mining, these websites utilize the information they collect to find out information about those customers. Data mining leads to behavioral marketing, also known as behavioral targeting. Behavioral marketing is a widespread practice that involves inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them. The most troubling aspect of massive information collection is that consumers are often unaware of who has access to what personal information, how it is being used, and with what consequences.
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If the researcher is concerned about the number of variables, the nature of the analysis, and completion rates, then, he/she is at which stage of the sampling design process (Figure 11.1 in the text)?
A) Determine the sampling frame. B) Select a sampling technique(s). C) Determine the sample size. D) Execute the sampling process.
Computing unit fixed costs may result in misleading information
Indicate whether the statement is true or false
Which of the following is an example of publicity?
a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to its customers. b. Silky Blue, an apparel store, announces huge discounts on its products for the year-end sale. c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from Storm, a car manufacturing company. d. Neil's Food Factory, a manufacturer of food products, relies largely on paid-for advertisements on television for its products.
Which of the following duties has a landlord breached if he leases a rodent-infested warehouse to a farmer?
A) implied warranty of habitability B) duty not to commit waste C) implied warranty of possession D) duty not to interfere with a tenant's right to quiet enjoyment