In most developing countries:

a. television is the most pervasive medium.
b. newspapers are privately owned.
c. radio is the dominant communications medium.
d. there are no magazines at all.


ANSWER: c

Communication & Mass Media

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Which of the following services is most often obtained externally from a vendor or freelancer rather than is provided internally by PR staff?

a. graphic design b. speechwriting c. photography d. audio and video production

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Graphic movement is used by print and screen designers to ________

Fill in the blank(s) with correct word

Communication & Mass Media

The ultimate purpose of using social media for the entertainment industry is to ______.

A. generate buzz and motivate others to take action B. sell tickets C. increase follower base D. promote celebrities to gain influence online

Communication & Mass Media

Which theory states that an organization functions like a machine?

a) Classical theor b) Humanistic theory c) Human relations theory d) Theory X/Y

Communication & Mass Media