Which of the following is good advice about creating research questionnaires for Mark Hammel, research specialist at New Wave Data, to follow?
A) Be concise and clear in the wording of questions.
B) The general context of the survey does not need to be explained.
C) Ask difficult questions in the beginning to "weed out" uninterested respondents.
D) Ask leading questions to encourage specific responses.
E) Use impressive vocabulary to convey the importance of the questionnaire.
A
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Market niching is profitable because the company ________
A) copies or improves on the leader's products and programs, usually with much less investment B) bears the cost of developing new products and markets, expanding distribution, and educating the market C) knows the needs of the target customer segment better than other firms that casually attempt to sell to the same segment D) either keeps its manufacturing costs and prices low or its product quality and services high E) can achieve economies of scale much faster by selling the same product to the global market
______ are more likely to use strategies such as networking, direct mail, or websites to gain entry.
a. Internal consultants b. External consultants c. Practical consultants d. Dialogic consultants
Polygraphs may be administered by employers:
a. pre-hire, to determine the honesty of the applicant b. after a theft or other serious event c. randomly d. all of these statements are true
Contracts generally do not require bargaining that leads to an exchange between the parties
Indicate whether the statement is true or false