Which of the following is typically the first step in developing a retail communication program?
A. Determine a budget.
B. Implement programs.
C. Allocate the budget.
D. Evaluate programs.
E. Establish objectives.
Answer: E
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The Dale Carnegie Institute offers tips for building rapport with customers. Which of the following is not one of those tips?
A. Find out what you can do to help your customer. B. Have a cheerful expression. C. Find reasons to compliment your customers. D. Ask questions about your customer. E. Let the customer know your expertise.
Explain the differences between a debit and a credit card
Name and describe the three levels of analyses for conducting a needs assessment.
What will be an ideal response?
Many argue that industry prices decrease as a result of advertising. Which of the following perspectives supports this view?
A. Advertising equals market power. B. Advertising equals brand loyalty. C. Advertising equals information. D. Advertising isolates markets. E. Advertising produces differentiation.