The managing director of a company wants to answer queries, interact with customers through social networking sites, podcasts, blogs, and e-mails. What kind of media is he keen on utilizing?

a) Interactive
b) Public
c) Earned
d) Controlled


a

Communication & Mass Media

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Diana is asked to scan the local newspaper to see if she can spot any client or product mentions. What is this practice called?

a) Measurement of message exposure b) Measurement of attitude c) Measurement of publicity reach d) Measurement of awareness

Communication & Mass Media

The connotative meaning is one that the dictionary meaning, or common meaning, which is generally agreed upon

Indicate whether the statement is true or false

Communication & Mass Media

An advantage of leaders speaking with each participant prior to a meeting is that:

a. they will be able to anticipate conflicts that might emerge during the meeting. b. they will be able to exclude certain participants from attending the meeting. c. they will be able to effectively perform the role of a gatekeeper. d. they will be able to talk in favor of certain participants during the meeting.

Communication & Mass Media

Natasha contemplates her relationship to other forces in the universe, but not from a religious standpoint. Natasha is exploring which component of self?

A. material self B. social self C. spiritual self D. emotional self

Communication & Mass Media