Agencies create __________ to ensure that advertisements reach the right target audiences

Fill in the blank with correct word


media plans

Communication & Mass Media

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Matching

Column A Column B _______ 1. Audience Analysis A. Human Perspective _______ 2. Value System B. Political Perspective _______ 3. Responsibility to Self and Others C. Dialogical Perspective _______ 4. Mutual Understanding D. Situational Perspective

Communication & Mass Media

Michael is campaigning for Student Body President. He knows that his opponent, who will speak right after Michael does, will tell the audience that Michael does not have enough experience to make a good president

Michael decides to admit that he doesn't have much experience, but point out that he does have the best grades, the best record of volunteer activism, and the best ideas. He will claim that these are more important for a president than experience is. By preparing the students ahead to time to resist his opponent's argument, Michael is demonstrating the principle of A) resistance. B) selective exposure. C) inoculation. D) manipulation. E) coercion.

Communication & Mass Media

One of the most difficult leadership behaviors to perform is _________

A. goal setting B. idea evaluation C. visualizing abstract ideas D. generalizing from specific ideas E. agenda-making

Communication & Mass Media

Which approach to conflict are you using if you sacrifice your own principles for the sake of the group?

A. avoiding B. accommodating C. competing D. compromising E. collaborating

Communication & Mass Media