An intermediary who sells to other intermediaries, usually to retailers in consumer markets, is referred to as a(n) ________.
A. distributor
B. wholesaler
C. broker
D. agent
E. retailer
Answer: B
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What critical error did the sales manager most likely make in the all-out blitz month?
A) She focused on sales and forgot about modeling ethical behavior for her team. B) She pushed the product too strongly and lost focus on the customers' needs. C) She relied on the excitement of a sales promotion instead of focusing on personal selling. D) She incorrectly calculated commissions relative to sales for her team members. E) She failed to look at pipeline analytics and notice the lack of prospects in the pipeline.
The connected effect of social media engagement is achieved when individuals post a picture to Instagram, upload a video to YouTube, or share a link to an article they have liked on Facebook.
Answer the following statement true (T) or false (F)
The Fifth Amendment's protection against self-incrimination does not apply to corporations
a. True b. False Indicate whether the statement is true or false
One way for a company to measure the effectiveness of its publicity-based public relations efforts is to
A. tabulate the equivalent in advertising dollars if the time and space were purchased. B. ask for return of reply cards. C. calculate market share increase. D. count the number of exposures in the media. E. conduct an environmental audit of media alternatives.