Scenario 12.2 Use the following to answer the questions. Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands. Refer to Scenario 12.2. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis
for pricing.
A. cost
B. competition
C. demand
D. customer
E. market
Answer: B
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Which of the following is not an example of independent verification?
a. comparing fixed assets on hand to the accounting records b. performing a bank reconciliation c. comparing the accounts payable subsidiary ledger to the control account d. permitting only authorized users to access the accounting system
Data warehouses gather information from external databases, but not from internal databases.
Answer the following statement true (T) or false (F)
All of the following are likely to influence our listening behaviors EXCEPT
a. our inner talk. b. our cultural background. c. our attitudes. d. our values.
A corporation has 15,000 employees. Sixty-two percent of the employees are male. Twenty-three percent of the employees earn more than $30,000 a year. Eighteen percent of the employees are male and earn more than $30,000 a year.
a.If an employee is taken at random, what is the probability that the employee is male?b.If an employee is taken at random, what is the probability that the employee earns more than $30,000 a year?c.If an employee is taken at random, what is the probability that the employee is male and earns more than $30,000 a year?d.If an employee is taken at random, what is the probability that the employee is male or earns more than $30,000 a year?e.The employee taken at random turns out to be male. Compute the probability that he earns more than $30,000 a year.f.Are being male and earning more than $30,000 a year independent? What will be an ideal response?