What did Edward Bernays mean by “engineering consent”?
What will be an ideal response?
He meant PR professionals should use the principles of psychology and motivation to influence public opinion in a particular direction.
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Answer the following statements true (T) or false (F)
1. Microcultures can be different from the larger culture in a variety of ways, often because of race or ethnicity. 2. Though not always, microcultural groups generally have more power than the majority or “macro” culture. 3. Other traits that can distinguish a microcultural group include language or distinctive dress habits. 4. Microcultural group members are often unaware of their subordinate status. 5. In many cultures, the subordinate microcultural groups do not contribute to the construction of the language of the dominant group.
The people you know can be good sources of supporting material
Indicate whether the statement is true or false
Because blogs can be time consuming, it’s important any public relations strategy ensures ______.
a. shared content authorship b. weekly updating or less c. no loss of momentum d. limited word count
A community is downwind of a plant that produces air pollution. Although the levels are well within EPA limits, community members blame the plant for colds, infections, and childhood asthma. The town receives almost no economic benefit from the plant
All of the following perceptual factors are likely to increase concerns in this town EXCEPT: a) the risk is involuntary. b) townspeople have no control over the risk. c) the hazard has dread consequences. d) townspeople will perceive the risk as unfair.