Answer the following statements true (T) or false (F)
1. Microcultures can be different from the larger culture in a variety of ways, often because of race or ethnicity.
2. Though not always, microcultural groups generally have more power than the majority or “macro” culture.
3. Other traits that can distinguish a microcultural group include language or distinctive dress habits.
4. Microcultural group members are often unaware of their subordinate status.
5. In many cultures, the subordinate microcultural groups do not contribute to the construction of the language of the dominant group.
1. True
2. False
3. True
4. False
5. True
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Which of following factor is not included in the market analysis of a radio station?
a. the number of other radio stations b. the formats and ratings of competing radio stations c. demographic characteristics d. retail expenditure e. none of above
Kimberly is irritated that Julia left and borrowed her sweater without asking. Kimberly then plays the stereo loudly when Julia is trying to talk on the phone. This is an example of __________
a. offensive climate b. acknowledgment c. defensive climate d. covert conflict e. overt conflict
According to Maslow's theory, higher-order needs are so important that it does not matter if lower-order needs are met first.
Answer the following statement true (T) or false (F)
A story or anecdote almost always guarantees audience interest by appealing to their
A) beliefs. B) values. C) emotions. D) imaginations.