When a homeowner visited The Home Depot to buy what he thought he needed to fix a leaking toilet, he gathered up materials totaling almost $70. One his way to checkout, an employee asked him what was he trying to fix. After some discussion, the employee convinced the homeowner that a $5.99 replacement part would fix the problem better than the materials he thought he needed and with less trouble. This sort of discussion between employees and customers is commonplace at The Home Depot and indicates the retail store has a(n) _____ orientation.
A. sales
B. market
C. product
D. exchange
E. production
Answer: B
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A(n)_____________is a written promise to repay a definite sum of money either upon demand, or at a fixed or determinable date in the future
Fill in the blank(s) with correct word
When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an ________ for information.
A. expert directed search B. internal search C. informal search D. experiential search E. external search
Southeast Manufacturing Company has identified the following cost objects:Cost Object 1: The cost of operating the finishing departmentCost Object 2: The cost of a particular product made in JuneCost Object 3: The cost of operating the factoryWith respect to these cost objects, the cost of the salary of the supervisor of the finishing department is directly traceable to cost objects:
A. 1 and 3. B. 1 and 2. C. 2 and 3. D. 1, 2, and 3.
Virtually everything an organization says and does is a form of marketing communication
Indicate whether the statement is true or false