When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an ________ for information.
A. expert directed search
B. internal search
C. informal search
D. experiential search
E. external search
Answer: E
You might also like to view...
Which of the following questions is a part of the analyzing stage of the ACE process for delivering bad news?
A) Have I avoided legal complications? B) Is the bad news stated clearly and sensitively? C) Should I include an apology? D) Should I begin with the bad news or lead up to it? E) How can I clearly phrase the bad news?
In examining her organization’s benefits package, Petra has determined that the organization can provide a 40% premium to direct compensation for the cost of benefits. What aspect of providing a benefits program is Petra considering?
A. amount B. mix C. flexibility D. vesting
What can be said of the level of competition when selecting a target market?
A. The more competitors there are within a segment, the less of a chance there is for price wars. B. The more competitors there are within a segment, the less a company will have to spend to reach out to consumers. C. The more intense the competition within a segment, the more attractive it is to marketers. D. A market segment is less attractive to marketers if there are only a few competitors for that segment. E. The more competitors there are, the more a firm will have to invest in promotion to increase market share.
When a customer returns goods to the seller, the seller debits the Purchase Returns account
Indicate whether the statement is true or false