You should ____ your important files daily
A) backup
B) back up
C) back-up
B
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Retailers control shelf purchase and have purchasing data, which means they determine:
A) what products and brands are placed on stores shelves B) what marketing products manufacturers use C) who has the power in the distribution channel D) what products manufacturers produce
All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true EXCEPT:
A. Students were initially the intended target market for the Post-it Flag Highlighter. B. David Windorski, the designer of the Post-it Flag Highlighter, appeared on The Oprah Winfrey show so she could thank him in person for "his most incredible invention." C. In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market. D. David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens WITHOUT the rotating cover to make it easier to insert replacement flags. E. Recently, 3M introduced additions to the Post-it Flag+ line: a Post-it Flag+ Gel Pen and a Post-it Flag+ Permanent Marker.
________ helps respondents focus on the specific content of the interview and provide only relevant information
A) Sampling B) Factoring C) Probing D) Recording E) Selecting
A(n) _____ discrepancy is created when a product is produced but a consumer is not ready to purchase it.
A. quantity B. supply C. possession D. temporal E. assortment