All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true EXCEPT:
A. Students were initially the intended target market for the Post-it Flag Highlighter.
B. David Windorski, the designer of the Post-it Flag Highlighter, appeared on The Oprah Winfrey show so she could thank him in person for "his most incredible invention."
C. In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
D. David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens WITHOUT the rotating cover to make it easier to insert replacement flags.
E. Recently, 3M introduced additions to the Post-it Flag+ line: a Post-it Flag+ Gel Pen and a Post-it Flag+ Permanent Marker.
Answer: C
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