Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.
A. usage variables
B. organizational culture
C. organizational demographics
D. behavior variables
E. organizational psychographics
Answer: C
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The coming years will see the rise of the marketing department and the demise of holistic marketing
Indicate whether the statement is true or false
An organization having two or more individuals who routinely function like a team, are interdependent in achievement of a common goal, and operate as a cohesive unit would be considered which form of support for creativity?
A. organizational B. work group C. supervisory D. coordinated
Answer the following statements true (T) or false (F)
1. You can apply all the lessons you have learned about delivering planned speeches to the delivery of an impromptu speech. 2. You should begin practicing for your speech the night before so it is fresh in your mind. 3. Familiarity begets clarity and comfort in public speaking. 4. You should practice your speech with all of the visual, audio, or memory aids you plan on using during your speech.
Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house. This free use of a moving truck is an example of ________
A) the creation of value B) a perceived need C) a demand D) social responsibility E) customer lifetime value