Inhibitors to marketing research include all of the following except
a. cost.
b. irrelevancy.
c. complexity.
d. distribution.
ANSWER: d
You might also like to view...
Which of the following is/are true concerning accumulated other comprehensive income?
a. Firms measure marketable equity securities classified as available for sale at fair value and record the unrealized changes in fair value as an element of other comprehensive income. b. Firms remeasure derivatives designated as cash flow hedges to fair value at the end of each period and report the unrealized gain or loss in other comprehensive income. c. Firms translate the reported results of their foreign operations from local currencies into U.S. dollars in order to prepare consolidated financial statements. d. Firms must include gains and losses from changes in actuarial assumptions, actuarial performance, and prior service cost in other comprehensive income prior to their amortization as an adjustment to pension expense. e. all of the above
Clyde realizes that to improve sales he needs to fully understand the services and value offered by E-Z Clean and other laundromats in the area. Which of the following would be the LEAST useful resource for Clyde?
A) competitors' Websites B) competitors' press releases C) appliance brands used by the competition D) marketing materials used by the competition E) pricing and service structures of the competition
The more a manager uses positive motivational techniques (e.g., recognizing and praising good performance), the more satisfied an employee is likely to be with the appraisal interview and with the manager.
Answer the following statement true (T) or false (F)
Supervisors are sometimes hesitant to delegate because of the fear involved in delegating
Indicate whether the statement is true or false.