Citizen marketers who generate a lot of short-term but heavy interest in a product are referred to as
A) fanatics.
B) facilitators.
C) firecrackers.
D) filters.
E) flacks.
C
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Which statement is not correct? The VSAM structure
a. is used for very large files that need both direct access and batch processing. b. may use an overflow area for records. c. provides an exact physical address for each record. d. is appropriate for files that require few insertions or deletions.
Most research on leadership ethics has been done in the Western world and in Anglo-American countries. This is ______.
A. a strength of modern day leadership understanding B. a criticism of research on leadership ethics C. a falsehood D. irrelevant because ethics are common and universal
People who believe that positive action policies lead to preferential treatment are:
a. Proponents of positive action policies b. Opponents of positive action policies c. Realist viewing positive action policies in a true light d. None of the above
When designing a research study, what two things do marketing researchers hope their measures achieve?
A. variety and subjectivity B. reliability and validity C. quantity and quality D. objectivity and simplicity