When designing a research study, what two things do marketing researchers hope their measures achieve?
A. variety and subjectivity
B. reliability and validity
C. quantity and quality
D. objectivity and simplicity
Answer: B
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When an employee's pay is calculated as a percentage of sales, it is referred to as
A. a merit plan. B. gainsharing. C. a variable wage plan. D. commissions. E. profit sharing.
According to Herzberg, the key to true job satisfaction and motivation to perform lies in
A. socialized power. B. personalized power. C. motivators. D. characteristics of the workplace. E. hygiene factors.
Which of the following (if any) is a disadvantage of economic integration?
(a) Trade diversion (b) Loss of sovereignty (c) Loss of jobs to low wage countries (d) All of the above (e) None of the above
Answer the following statement(s) true (T) or false (F)
The first step in planning a strategy of corporate entrepreneurship is sharing the vision of innovation that executives wish to achieve.