Which of the following statements best defines cultural values?
A. Cultural values are the needs, desires, and objectives of those involved in a purchase decision.
B. Cultural values are a set of unique personal qualities that produce distinctive responses across similar situations.
C. Cultural values are a set of critical situational factors that affects individuals throughout the consumer choice process.
D. Cultural values are a set of qualities that are formed at a relatively early age and are consistent and enduring.
E. Cultural values are principles shared by a society that assert positive ideals.
Answer: E
You might also like to view...
Companies engaged in a single line of business most commonly utilize an organizational structure that can be ________.
A) a functional (departmental) organizational structure. B) either a centralized, principal, or critical-path organizational structure. C) either independent, consolidated, or hybrid profit centers. D) hybrid functional organizations with a combination of decentralized and centralized decision making. E) expected to evolve over time into a matrix or hybrid structure.
The purpose of a ____-based system is to relate employees' pay directly to their performance
a. Fixed pay c. Performance b. Compensation d. Motivation
Sally Jo is considering purchasing the small craft store that is currently located in the local mall. She loves to do crafts and is quite talented in this area. Her family and friends have all received many gifts over the years that she has created for them. Sally Jo has no business background and no experience in the area of business. Since you are the local Small Business Association (SBA)
representative, she comes to you for advice. the value of the craft store comes from all but which of the following? a. The assets of the business b. The negative cash flow of the business c. The value of intangible assets d. The profit potential
The ___________ are the archetype of the modern multinational firm that goes overseas to produce and sell in foreign markets.
a) cost minimizers b) market seekers c) raw-material seekers d) whaling companies