Until the 1950s, it was a common belief that:
a. communication took place in a mass-like fashion
b. media messages affected everyone in the same way
c. media audiences were vulnerable and had no psychological defenses
d. all of the above
d. all of the above
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According to the text, why might a researcher not be overly impressed in a content
analysis if the coding agreement between two coders was 90% or .90?
a. The coders could have been cheating and discussing their coding decisions with each other instead of doing them independently. b. The content to be coded might have been unusually easy to code. c. Since the rule of thumb for coding agreement is .70 or 70%, a 90% agreement only surpasses the threshold by a minimum amount. d. If the coding only involved two categories, the coders would agree by chance 50% of the time—thus making 90% agreement less impressive than it sounds. e. It would indicate that the content coded by the coders was virtually identical— something that a good content analysis attempts to avoid.
Answer the following statement(s) true (T) or false (F)
1. The best strategy for keeping track of what is said during an interview is to take complete notes. 2. You can find the location of a magazine by using the holdings database at your library. 3. You would use your library's holdings database to locate articles in magazines and newspapers. 4. A book titled "Managing Business Ethics" is an example of a periodical. 5. The best periodical index to use when searching for topics related to education is Communication and Mass Media Complete.
One of the most prized qualities of a photo is
a. color b. depth c. expression d. sweep
One way to change your sense of self is to surround yourself with people who believe in you and encourage your personal growth
Indicate whether the statement is true or false