Answer the following statement(s) true (T) or false (F)

1. The best strategy for keeping track of what is said during an interview is to take complete notes. 
2. You can find the location of a magazine by using the holdings database at your library. 
3. You would use your library's holdings database to locate articles in magazines and newspapers. 
4. A book titled "Managing Business Ethics" is an example of a periodical. 
5. The best periodical index to use when searching for topics related to education is Communication and Mass Media Complete. 


1. False
2. True
3. False
4. False
5. False

Communication & Mass Media

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The model of encoding and decoding shows how

a. the audience decodes the message according to what was intended by the encoder or media producer. b. there is only one way of interpreting media texts. c. the audience uses their own framework of knowledge to decode the message. d. the audience is a passive consumer who believes in everything in the media.

Communication & Mass Media

Must always be considered before ratings are interpreted to determine whether a certain gender/age group has been under-sampled or over sampled

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

What is the difference between a causal division and a pro–con division?

What will be an ideal response?

Communication & Mass Media

Briefly explain how the locus of control of mediation is different from the locus of control in litigation.

What will be an ideal response?

Communication & Mass Media