Explain what happens during the concept testing stage of new product development
What will be an ideal response?
Concept testing refers to testing new product concepts with groups of target consumers. The concepts may be presented to consumers symbolically or physically. For some concept tests, a word or picture description might be sufficient. However, concrete and physical presentations usually increase the reliability of the concept test. After being exposed to the concept, consumers are asked questions about it. Their answers will help the company decide which concept has the strongest appeal.
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Total customer satisfaction is measured based on the relationship of ________
A) expected value and total customer benefit B) perceived performance and expectation C) advertised outcomes and real outcomes D) past experience and present experience E) customer attitude and salesperson's attitude
Comparative advertising is also known as ________ advertising
A) attack B) institutional C) covert D) reminder E) informative
Use white space, boxes, or lines to separate tables from __________________
a. caption information b. surrounding text c. other tables d. title information
Based on the text, if employees sue a company who transmits their names and Social Security numbers to managers in the company in an unsecured manner, how might a court rule? (See the Bodah v. Lakeville Motor Express, Inc case.)
a. The court might rule that a publication occurred and that the employees could proceed with a cause of action based on invasion of privacy. b. The court might rule that the employees had no right to privacy in relation to distribution of social security numbers because the numbers are issued by the government. c. The court might rule that the employees could not proceed with an action for invasion of privacy because no publication of the information at issue occurred. d. The court might rule that the employees could not proceed with an action for invasion of privacy because health information was not involved.