How did the Nestlé Natural Bliss campaign hope to use the internet?
a. as a way to show where the product was available
b. as paid digital advertising
c. as shared social media
d. a way to offer consumers discounts
c. as shared social media
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Research has found that which of the following types of messages are most likely to have a persuasive effect?
a. messages describing the likelihood of an outcome b. messages increasing the strength of a positive attitude c. messages increasing the strength of a negative attitude d. messages increasing the desirability of an outcome
What type of law protects ownership rights to intellectual property?
A) First Amendment B) public domain C) copyright law D) libel law
An informative speech may contain all of the following except ________
A) surprise B) persuasion C) entertainment D) All of the above are valid elements.
Claudia is researching her speech on the use of wind farms as an energy source. According to your textbook, Claudia should
A. distinguish in her notes between paraphrases and direct quotations. B. make a separate entry for each note. C. take notes only from sources she knows she will cite in the speech. D. All of these answers are correct. E. Both make a separate entry for each note and distinguish in her notes between paraphrases and direct quotations.