Which non-comparative scale is analyzed using profile analysis?
A) Likert scale
B) semantic differential scale
C) Stapel scale
D) all of the above
D
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Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?
A) Orange and black are two of the most powerful colors in the color spectrum. B) The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones. C) The size of the tiger enhances a male's ego. D) The playful nature of the tiger is appealing to female consumers.
The use of standard material or labor costs in job-order costing
a. is similar to the use of predetermined overhead rates in a normal costing system. b. will keep actual costs of jobs from fluctuating due to changes in component costs. c. is appropriate for any company making units to customer specification. d. all answers are correct.
In a situation involving undue influence, the party who takes advantage of another person's mental, emotional, or physical weakness to unduly persuade that person to enter into a contract is called the ________.
A. servient party B. correspondent C. dominant party D. fraudster
What was Gadams's first place of employment?
a. Mendota Unified School District b. Fresno Pacific College c. Livingston Middle School d. California State Board of Education