Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT:
A. possession
B. assortment
C. quantity
D. spatial
E. temporal
Answer: A
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Which of the following evidences delivery of product to customers sufficient for company recording as revenues?
a. A check received from the customer. b. An agreement to purchase product signed by the customer. c. A pick ticket in the warehouse. d. A bill of lading and tracking number with the shipper.
A company's close competitors are ________
A) considered "bad" competitors B) a serious threat and hence, must be attacked rather than ignored C) those that most resemble the company's operations D) typically ignored as they seldom pose any threat E) the sole focus of successful companies
Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi is trying to change consumers' attitudes toward its soft drinks by
A. changing the perceived importance of a specific attribute. B. providing stimulus generalization. C. changing beliefs about the extent to which a brand has a specific attribute. D. adding a new attribute. E. reducing perceived risk.
U.S. GAAP view investments of between 20 and 50 percent of the voting stock of another company (unless evidence indicates that significant influence cannot be exercised) as
a. minority, passive investments. b. minority, active investments. c. majority, passive investments. d. majority, active investments. e. marketable securities.