One way to obtain the NAICS (North American Industry Classification System) code is to locate a direct competitor and research it through Dunn and Bradstreet, Lexis Nexis, etc.
Answer the following statement true (T) or false (F)
True
One way to find nationwide information is to locate a public company that might be a direct competitor to the new business and simply use its NAICS code to look up overall industry data.
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If a magazine ad costs $500,000, total readership is 20,000,000, but only 2,000,000 fit the advertiser's target profile, the weighted (or demographic) cost per thousand (CPM) would be:
A) $25 B) $250 C) $2,500 D) $10
Using data from the National Labor Relations Board, it is estimated that the majority of employers have done all of the following during a union representation campaign except:
A. Held one-on-one meetings between employees and their supervisor B. Used outside consultants C. Held more than one captive audience meeting D. Illegally discharged union supporters from their jobs
Which of the following is NOT a way in which a case can reach the United States Supreme Court?
a. Appeal by right. b. Stare decisis. c. Writ of certiorari. d. All of these are ways for a case to reach the U.S. Supreme Court.
Accounting statements that are prepared for tax purposes and for outside investors often aren't helpful for managers who need to make decisions about marketing strategy.
Answer the following statement true (T) or false (F)