If a magazine ad costs $500,000, total readership is 20,000,000, but only 2,000,000 fit the advertiser's target profile, the weighted (or demographic) cost per thousand (CPM) would be:
A) $25
B) $250
C) $2,500
D) $10
B
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A survey of CEOs of the 162 largest firms on Fortune's list of the 500 largest American corporations found that for developing international skills, respondents believed that a number of courses in the international business curriculum are relevant to their companies, including courses on topics related to:
A. international marketing. B. international legal and political issues. C. international strategy and competitiveness. D. foreign language. E. introduction to international business.
The recovery and rebuilding efforts on the Texas Gulf Coast due to Hurricane Harvey's devastation will require years. Many volunteers and companies have temporarily moved into the area to provide help. To provide housing for workers for these organizations, entrepreneur Stu Lester developed Temp-Lodging Corporation. Stu's business opportunity was created as a result of
A. an economic dislocation. B. government initiatives and rule changes. C. demographic changes. D. a calamity. E. a technological discovery.
Charter Corporation manufactures a single product that has a cost of $350. The company uses a 70% markup on cost to arrive at a selling price of $595, which results in a price that virtually always exceeds that of the market leaders. If Charter changes to the approach known as target costing, the company will first:
A. trim its $350 cost. B. change the markup so that it is based on sales rather than based on cost. C. attempt to re-engineer its product. D. undertake a thorough study of competitors' prices. E. reduce its 70% markup rate.
If net sales revenue for a retail chain has been relatively constant for the last four years, but the fixed asset turnover has been decreasing, what would be the most likely cause?
A. The company has closed some of its stores. B. Cost of Goods sold has been increasing. C. Employee wages have been increasing. D. The number of stores has expanded.