The method of setting prices in which marketers total all the costs for the product and then add an amount to arrive at the selling price is called ________
A) supply-based pricing
B) target costing
C) cost-plus pricing
D) yield management pricing
E) demand-based pricing
C
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________ are the major participants in the integrated marketing communications process who pay for advertising campaigns and promotions.
A. Collateral service providers B. Clients C. Special service organizations D. Media organizations E. Advertising agencies
A product with a low perceived value is most likely to ________
A) fall within the fair value zone on a value map B) fall below the fair value line on a value map C) have a high market share D) have a low market share E) have delighted customers
Which of the following statements is false?
a. The break- even point in units is computed by dividing the total fixed cost by the contribution margin per unit. b. The contribution margin ratio is computed by dividing the contribution margin per unit by the sales price per unit. c. The break-even point in dollars is computed by dividing the total fixed cost by the contribution margin per unit. d. A break-even point is that level of activity where total revenue equals total costs.
Thom refused his employer's request to falsify the contents of a report to the Department of Labor. The employer subsequently discharged Thom for insubordination. In his wrongful discharge suit, Thom argued which one of the following exceptions to at-will employment?
A. Equal employment B. Public policy C. Implied contract D. Quasi-contractual obligation E. Reverse discrimination