Which of the following is true with regard to gathering secondary data?
A) Gathering secondary data involves costly fees to government agencies.
B) Commercial online databases contain primary rather than secondary data.
C) Internet search engines can be useful sources of relevant secondary data.
D) It is illegal for firms to purchase secondary data from outside suppliers.
E) Secondary data eliminates the need for primary data in most cases.
C
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Automated retailing
A. promotes products through infomercials. B. is a recruiting tool for multilevel networks. C. is most effective in high-traffic areas. D. uses a master distributor as lead salesperson. E. is based on the idea that social relationships influence buying habits.
Which of the following is correct regarding international accounting standards for the impairment of intangible assets?
a. Goodwill impairments may not be reversed. b. Goodwill impairments may be reversed. c. No impairment losses may be reversed. d. A distinction is made between impairment procedures for intangibles with finite and indefinite lives.
The electrical parts salesperson can respond to the fact that she has lost one of her big accounts to a competitor in all of the following ways EXCEPT:
A. treating the former customer like a prospect. B. visiting the customer quickly and find out why she changed to a competitor. C. letting the customer know she appreciated the past business she received. D. telling the customer she can meet future needs. E. being curt and refusing to talk to the customer.
Jennifer, a young business associate with your firm, is anticipating her first international sales tour to make presentations to businesses in five countries. You recall your own first trip abroad and some awkward problems you encountered in business protocol. Which of the following would NOT be good business etiquette advice for Jennifer?
a. Avoid gift-giving, since each culture has its own expectations and taboos. b. Learn how to give and receive business cards appropriately. c. Learn how to deliver the expected greeting such as the handshake, bow, etc. d. Expect to allow extra time prior to the presentation for mingling with the audience.