Which of the following statements holds true of e-mail marketing?
A. If the e-mail garners interest, the customer may respond to the firm.
B. The salesperson contacts the lead, if customer shows interest in firm's offers and invitations.
C. In order to generate leads, firms may purchase lists of potential contacts, including their email addresses.
D. The firm e-mails opportunities, offers and invitations to potential customers.
E. The salesperson contacts the prospects irrespective of their interest in offers and invitations.
Answer: E
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Which of the following is a component of the general environment of an organization?
A routine component of executive compensation, common “perks” include all of the following except:
A. stock options. B. use of company cars and aircraft. C. home security systems. D. club memberships. E. tax planning assistance.
When toll roads make customers pay part of their costs, the pricing objective is called:
a. market size maximization b. market disincentivization c. social equity d. surplus maximization e. cost recovery
Customer ________ refers to the perceived benefits, both monetary and nonmonetary, that a customer receives from a product compared to the cost associated with obtaining it.
Fill in the blank(s) with the appropriate word(s).