If the company can not cut costs any lower than they already are what would the profit margin on sales be if they meet the market selling price?
A) 9.3%
B) 7.3%
C) 10.3%
D) 8.3%
D
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Marketers should assume that buyers will pass through the classic hierarchy of affective, cognitive, and behavioral stages, in that order
Indicate whether the statement is true or false
The members of the __________ are appointed by the Financial Accounting Foundation
a. American Accounting Association. b. Financial Accounting Standards Board c. Securities and Exchange Commission. d. American Institute of Certified Public Accountants.
Asking a consumer to wear a seat belt is an example of an exchange of:
a. old behavior patterns b. economic assets c. time and money d. values e. opinions
What two important metrics do marketers use to evaluate profitability?
A. gross margin and marketing expenditures B. continuing sales to established customers and new sales from expanding markets C. customer acquisition and continuing sales to established customers D. customer acquisition and individual customer profitability E. new lines of business and individual customer profitability