What two important metrics do marketers use to evaluate profitability?
A. gross margin and marketing expenditures
B. continuing sales to established customers and new sales from expanding markets
C. customer acquisition and continuing sales to established customers
D. customer acquisition and individual customer profitability
E. new lines of business and individual customer profitability
Answer: D
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Principal is
A. the amount of interest accumulated on a bond. B. the amount of dividends paid each year on a stock. C. the original amount invested in a security. D. the time until a borrowed fund is repaid.
Which one of the following organizations provides auditing standards for public companies?
a. GAO. b. AICPA. c. GAAP. d. PCAOB.
Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets
This type of marketing is known as ________ marketing. A) cross-cultural B) buzz C) social network D) word-of-mouth E) life-style
Identify a true statement about the Occupational Safety and Health Administration (OSHA) established by the U.S. Congress in 1970.
A. The integrative approach allowed OSHA to make trade-offs between health and economics. B. When OSHA was first established, regulations were aimed at achieving the safest feasible standards. C. It takes away the burden of proof of high health standards from industries. D. It holds that health and safety standards are required irrespective of the economic feasibility.