Idea marketing is often combined with _____ tomarket ideas that are meant to change how people think or act.
A. people marketing
B. place marketing
C. event marketing
D. relationship marketing
Answer: C
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Orphaned customers are best described as the:
A. solid referrals of long-term customers. B. prospects who have declined to make a purchase. C. leads generated through a direct mail program. D. customers of a salesperson who has left the company. E. customers that have failed to pay.
Derivative products:
a. are what remain after the platform product is built b. include different models, brands, or versions of the platform product c. are intended to fill performance gaps between platform products d. a, b, and c e. b and c
What is an expletive? Why should you avoid expletives in business writing?
In the ____ stage of team development, trust begins to develop in this stage
a. forming b. norming c. storming d. performing