The deontological theory of ethics is founded on the ability to predict the consequences of an action.
Answer the following statement true (T) or false (F)
False
This is the basis of utilitarian ethical thinking.
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Refer to Data Table A. The upper control limit for the mean chart is _______.
A. 12.8
B. 0
C. 15.4
D. 13.4
When booking a flight for your upcoming trip, you notice the airline company now charges extra fees for baggage, assigned seats, and early boarding. This pricing strategy is referred to as:
A. product separation B. product segmenting C. service division D. parting E. unbundling
Dominik Corporation purchased a machine 5 years ago for $527,000 when it launched product M08Y. Unfortunately, this machine has broken down and cannot be repaired. The machine could be replaced by a new model 310 machine costing $545,000 or by a new model 240 machine costing $450,000. Management has decided to buy the model 240 machine. It has less capacity than the model 310 machine, but its capacity is sufficient to continue making product M08Y. Management also considered, but rejected, the alternative of dropping product M08Y and not replacing the old machine. If that were done, the $450,000 invested in the new machine could instead have been invested in a project that would have returned a total of $532,000. In making the decision to buy the model 240 machine rather than the model
310 machine, the sunk cost was: A. $450,000 B. $545,000 C. $527,000 D. $532,000
Answer the following statement(s) true (T) or false (F)
1. Firms often produce different products for different market segments. 2. A target market is a market segment to which a business directs its marketing campaign. 3. Niche marketing targets all consumers over the age of 65. 4. The most effective marketing strategy is a strategy that focuses on selling a product to as wide and as large a group of people as possible. 5. The total market approach is most appropriate when the customer needs are dissimilar.