Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family, husband, and job. According to a Redbook ad, "She's the product of the ‘me generation,' the thirty-something woman who balances home, family, and career- more than any generation before her, she refuses to put her pleasures aside. She's old enough to know what she wants. And young enough to get it." This is an example of _____ segmentation.
A. demographic and psychographic
B. benefit desired and usage rate
C. geodemographic and benefit desired
D. demographic and usage rate
E. benefit desired and demographic
Answer: A
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Which of the following is/are not true?
a. Common and preferred stock usually have a par or stated value. b. Firms report amounts received from issuing common stock in excess of the par or stated value as Additional Paid-In Capital or a similar account title. c. Firms report amounts received from issuing common stock in excess of the par or stated value as Additional Paid-In Capital, or Capital in Excess of Par Value or a similar account title. d. The amounts in Additional Paid-In Capital for a firm usually exceeds the amounts in Common Stock, indicating that the firm issued common stock for substantially more than par value, a common practice among publicly traded firms. e. none of the above
In projecting the operating expenses for the second and third year, it is helpful to first look at those expenses that will likely change over time.
Answer the following statement true (T) or false (F)
A corporate recycling program takes obsolete models and reuses some basic components in the next generation of products is an example of:
A) reverse logistics and environmental responsibility. B) social responsibility and ethics. C) financial responsibility. D) reverse logistics.
Portfolio diversification can eliminate 100% of risk
Indicate whether the statement is true or false.