A corporate recycling program takes obsolete models and reuses some basic components in the next generation of products is an example of:
A) reverse logistics and environmental responsibility.
B) social responsibility and ethics.
C) financial responsibility.
D) reverse logistics.
A
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Which of the following would not appear on an income statement?
a. Sales revenue b. Cost of goods sold c. Accounts receivable d. Insurance expense
Data envelopment analysis indicates which type of service unit makes the highest profit
Indicate whether this statement is true or false.
What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A. give customers a questionnaire after they have finished shopping B. observe customers with hidden cameras C. install checkout counters at the end of each aisle D. have an interviewer go through the store with each customer E. None of these methods would be very good.
Place decisions
A. are harder to change than Product, Promotion, or Price decisions. B. may focus on the location of retail stores and wholesale facilities. C. can be aided by knowing about the product classes. D. may focus on the selection and use of intermediaries and collaborators. E. All these answers are correct.