For a given volume of traffic, which are more expensive?
A) switches
B) routers
C) Both of the above are about equally expensive.
B
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The reengineering of sales in the 1990s, especially the impact of sales force automation and the salesperson's educated use of technological tools in working with prospective customers in a highly efficient way is referred to as:
A) reverse engineering. B) virtual selling. C) direct marketing. D) mass marketing.
Which of the following best describes why firms choose to create codes of ethics?
A. Companies must have a written code of ethics in order to conduct interstate commerce in the U.S. B. They allow firms to create a formal set of expectations for employees who may have different sets of personal values. C. Because most people will not behave ethically without a written set of guidelines. D. Codes of ethics protect firms against lawsuits that may be filed due to corporate fraud.
________ can be defined as the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires.
A. Consumer socialization B. Consumer assimilation C. Consumer retention D. Consumer culture E. Consumer behavior
Which of the following is an example of a contra account?
a. Merchandise Inventory b. Accounts Payable c. Cost of Goods Sold d. Accumulated Depreciation e. Deferred income taxes payable